Marketing Program

Advance College Credits:
This course participates in an articulation with Chabot College

The Marketing program is designed to provide students with the knowledge and skills to enter and succeed in the world of the marketer. An in-depth study of the economy of the 21st century and aspects of marketing are examined. Economic and marketing concepts, such as database management, advanced communications strategies, decision-making for the market place, and resource allocation and product distribution, are emphasized. Students will explore the utilization of traditional advertising, integrated marketing communications, and new media in local, regional, national and global markets.

The Marketing Program prepares students for employment in the business/industry. You will learn:

• Leadership skills
• On-the-job training
• Valuable work experience

Participation in DECA
( An Association of Marketing Students)